Architect by training, product leader by craft — I design AI‑native products people actually adopt, and care as much about how they feel as whether they sell. Most recently I pivoted a failing VR bet into a category‑defining commercial real estate SaaS platform.
Built, shipped, and aligned — not slideware.
I came to product through architecture and design, so I think in systems, structure and human experience first — then learned to commercialise. My real edge is alignment: turning strategy, vision and a coherent culture into a team that points the same way. That's the field of arrows behind this page — scattered at first, finding alignment as you scroll. These days it also means building AI that's genuine workflow infrastructure, not theatre.
When anyone can ship, taste, judgement and problem selection become the moat.
Read note →The interesting AI products aren't a chat box — they're embedded where the data already lives.
Read note →What it takes to walk a team away from a beautiful idea toward a defensible one.
Read note →I also build and release small products through Millwork Studio, my personal product workshop.